The male CEO of lingerie brand Kewi is to get breast implants to test his invention, and help reach his one million dollar crowdfunding target.
Kewi Bra inventor Muyiwa Olumide believes that he should live and breathe his own product and has announced that he “will not let genetics stand between further groundbreaking discoveries.”
“As they say, a true entrepreneur should be a proud user of their own product. I set out to create the most comfortable bra for women with larger cup sizes, and that means putting myself in their shoes (bra) to get to the root of the problems,” he said.
“I will document my experiences of getting breast implants as a man and film the process. I will detail all of my discoveries and how they impact the design.”
Olumide will undergo breast augmentation surgery next month in order to experience exactly what future Kewi Bra wearers go through.
There is also a new, revolutionary pair of panties in the works, but to test them out properly will require a more serious procedure. As they say, the first cut is the deepest.