It began with a bra

Last fall I wrote about an adorable nightdress from Indian lingerie retailer Zivame. Their mission statement is this: “It began with a bra. With a dream to go beyond. Beyond limited choices. Beyond everything women were used to. Beyond just lingerie.”

You may be one of the 85% of people in the world wearing the wrong bra, but it’s hard to wear the wrong babydoll. Take a look.

Zivame Off Shoulder Babydoll

Zivame Off Shoulder Babydoll

Zivame Off Shoulder Babydoll

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